Baked with Heritage, Packed with Health
Let's Krrunch It - Anytime, Anywhere
Welcome to Krrunchit, where modern healthy living meets traditional Indian tastes. We're on a mission to change the way people snack by giving you tasty, healthy snacks that celebrate our culinary history and help you reach your health objectives. A snack that took care of those 4 PM cravings without making me feel bad. A snack that tasted like home but was good for us.
This isn't just our tagline – it's our commitment to you. Every product that leaves our facility carries this promise:
Our Mission
To deliver deliciously healthy roasted snacks that satisfy cravings while promoting mindful eating, using high-quality ingredients and innovative flavours.
Our Vision
To become India's most loved healthy snacking brand, making roasted snacking a lifestyle choice across households, workplaces, and global markets.
What Makes Us Different
Heritage Meets Innovation
We've taken recipes passed down through generations and reimagined them for modern India. Our Dosa Khakhra brings South Indian tradition to a crispy snack. Our Baked Samosa keeps the nostalgia but loses the oil
Flavors That Speak Your Language
From Chatpata Pudina to Korean BBQ, Achari to Manchurian – we speak fluent Indian taste buds. We know that healthy doesn't have to mean bland, and global doesn't have to mean forgetting our roots.
Affordable Premium
While others position healthy snacks as luxury items, we believe good health is everyone's right. Find us at your neighbourhood kirana store . Our pricing ensures that the autowala can enjoy the same quality snacks as the CEO.
Meet the Founder
Behind every Krrunchit pack is the passion and dedication of two individuals who dared to reimagine India's snacking culture. Meet the duo transforming how India thinks about healthy snacking.
Nidhi Jain
Nidhi’s journey with Krrunchit began with a simple observation – the gap between what Indian families wanted to feed their children and what was actually available in the market. A firm believer that healthy eating habits start with making nutritious food delicious, Nidhi has been instrumental in developing Krrunchit’s signature taste profiles that don’t compromise on health.
Dhiresh Dosi
Dhiresh brings to Krrunchit a unique blend of business acumen and deep understanding of Indian consumer behavior. His belief that healthy snacking shouldn’t be a luxury reserved for the privileged few has shaped Krrunchit’s mission to democratize nutritious food.