She hails from Raipur, Chhattisgarh, and completed her schooling at Scindia School in Gwalior. She graduated in Arts from Delhi University and earned a Diploma in Interior Designing from International Polytechnic, Delhi.

During the lockdown, she noticed a significant shift in people’s snacking habits. With a more sedentary lifestyle and fewer entertainment options, many turned to snacks—not just to satisfy hunger but as a way to cope with boredom. She has always believed that food, especially when made in the Satvik style, nourishes not only the body but also the soul. With the growing demands of work-from-home, managing children, and household chores, a delicious savory snack—whether it's a mathri or a cracker—can be an instant mood lifter.

She also observed a rising health consciousness during the pandemic, which led many to seek healthier snack options. However, the lack of awareness and availability of such choices often left people indulging in unhealthy snacks. She realized that more and more people were moving from traditional meals to snacks, opting for smaller, more affordable value packs.

This shift inspired her to start KrrunchIt. Despite her fear of lacking industry experience, she believed that successful ventures require teamwork, and the unwavering support of her friends and family pushed her to take the leap into entrepreneurship. She has always believed in a can-do attitude, knowing that this mindset is often more valuable than formal certifications or training—especially when creating something she has already mastered in her own kitchen.